After a sluggish first half of the year, donations to charities jumped in the third quarter of 2018, even as the number of donors on a year-over-year basis fell, a report from the Fundraising Effectiveness Project (FEP) finds.
Conducted by the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute, the analysis, the 2018 Third Quarter Report, compares year-to-date fundraising data from 2018 and 2017.
According to the report, which is based on information in AFP’s Growth in Giving Database, nearly every fundraising metric was significantly lower on a year-over-year basis at the midpoint of 2018, including total giving revenue (down 2.1 percent at mid-year), number of donors, and donor retention rates.
By the end of third quarter, however, total revenue had rebounded, up 2.6 percent on a year-over-year basis, with revenue from major gifts ($1,000 and up) driving much of the gain. In contrast, revenue from general donors ($249 and under) and mid-level donors ($250 to $999) at the end of the third quarter continued to lag last year’s numbers.