How to use Google’s system to help people find your nonprofit

People in Massachusetts, Delaware, and Michigan are more likely than those elsewhere to search online for places to donate their money and time, according to a new study of Google search trends.

Other states that made the top 10 were New Hampshire, Virginia, Illinois, New Jersey, Pennsylvania, Florida, and Connecticut.

The analysis was conducted by Digital Third Coast, a marketing company. Jenny Lake, the firm’s digital marketing coordinator, said the report was based on average searches per search term on a monthly basis from November 2017 to November 2018. The company’s analysis took population into account so, for instance, Rhode Island’s volume could be fairly compared to a more populous state.

Some of the states toward the bottom of the list were in the southern portion of the country, Lake said. She attributed the gap between the East and the South to the larger financial centers on the coast.

“Maybe there are more people getting sent more ads [asking them to donate],” she said.

Read the full story at The Chronicle of Philanthropy.
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