Money Well Spent: A Strategic Plan for Smart Philanthropy

by Paul Brest and Hal Harvey

Great giving outcomes start with a smart strategy, not just good intentions. Money Well Spent provides a framework for planned giving. Brest, a former foundation president, and Harvey, a former program director, glean insights from their decades inside the world of philanthropy.

The book draws examples from more than 100 real foundations and nonprofits. It walks through the actual mechanics of building a giving plan that works.

• Getting clear on your specific philanthropic goals
• Setting success indicators before a project even starts
• Matching plans to realistic, available resources
• Using evidence to understand the problem you’re funding
• Tracking milestones and adjusting course when needed

Brest and Harvey’s rigorous analysis is useful for any individual or institution that wants their giving dollars to go further.