The changing landscape of Christian giving

A historic transfer of wealth is already underway – and with it comes a significant opportunity for Christian families to think differently about stewardship, generosity, and legacy. NCF commissioned one of the largest studies of its kind to better understand what is shaping the future of Christian giving and what givers may need as that future unfolds.

The research explores several important shifts, including:

• What motivates Christians to give
• How generosity can become transformational
• What different generations value in stewardship and legacy
• The growing influence of women in giving decisions
• What Christians most want from the people and organizations that help them give

Across these topics, the findings reveal both meaningful differences and encouraging areas of common ground. They also point to new opportunities for families, advisors, churches, and charities to navigate generosity with greater understanding and intentionality.

Read the report to explore what NCF learned – and what these insights could mean for the next generation of Christian generosity.