What could giving together do for your company? When your business is about more than just profit, injecting purpose into your company’s DNA can bring transformation. Here are three compelling examples of how three NCF givers have used their companies to make a difference beyond the bottom line.
1. Make giving part of every transaction
Jonathan and Callie Rich of J. Rich Atlanta have transformed their real estate business into an engine for strategic generosity. Through their Brilliant Fund, a Giving Fund at NCF, they’re not just donating money, but also inviting their clients – both home buyers and home sellers – and the real estate community to be part of their mission to support charitable causes.
By contributing 10 percent of their revenue to the fund every time they buy or sell a home, J. Rich Atlanta helps their clients experience the joy of generosity. Through the fund, grants are channeled to carefully selected charitable partners and their clients are connected to tangible impact through every property transaction, from providing reusable diapers to babies in Haiti to supplying clean water to communities in need.
Jonathan emphasizes that it’s about creating a ripple effect. Their clients might be inspired to engage with the supported organizations personally, multiplying the reach of their company’s generosity. By incorporating giving into every transaction, J. Rich Atlanta not only empowers their clients but also exemplifies how businesses can be agents of change.
Read Jonathan and Callie’s full story.
2. Take staff on a mission
Jonathan Reynolds, founder of Titus Talent Strategies, redefined team-building at his recruiting firm by trading their annual gathering for a mission trip. This shift established the company’s unwavering commitment to giving and became a transformative experience for both the team and the recipients of their generosity.
By opting for a mission trip, the company’s employees were challenged to step beyond their comfort zones and directly impact families who needed adequate housing. Witnessing the difference their giving could make, the team contributed collectively to pay off the mortgages of the families whose homes they had built using their corporate Giving Fund at NCF. This gesture didn’t just offer homes; it offered each family a debt-free future.
The experience demonstrated that giving isn’t just about money. It’s about being present, engaged, and making a real difference. Jonathan’s approach shows that businesses can create lasting impact by fostering a culture of generosity and taking that spirit beyond the boardroom.
3. Align giving with core competency: Ryan Jackson of RestorePro
When Ryan Jackson founded RestorePro, he wanted to show that businesses could leverage their expertise to serve a greater purpose. As a rapidly growing company in the restoration industry, RestorePro’s employees were regularly exposed to dire circumstances firsthand.
When a RestorePro team came across a family whose home was ravaged by fire, compounded by the cancellation of their homeowners’ insurance, they were driven by compassion to do something. RestorePro encouraged their employees and other local businesses to contribute to their Giving Fund at NCF. Then, by partnering with Helping Hands, a ministry partner of NCF who can give directly to individuals, they were able to distribute funds to the homeowners.
By aligning their resources with their core competency, RestorePro’s generosity illustrates how businesses can use their resources to make a profound impact by addressing critical needs within their communities.
These three examples highlight only a few of the unique ways you could use your business to impact your community. No matter how God leads you to engage your company in giving, remember that you can empower your employees with purpose and serve as beacon of light in a world yearning for compassion and love. Connect with your NCF team to open a Giving Fund for your company.
