Garbage hardly makes for a good Instagram backdrop. But over the weekend, the #trashtag challenge had people across the globe posing with heaps of trash bags.
One of the initial prompts, posted on Saturday in the “wholesome memes” subreddit, challenged people to take before-and-after shots of areas in dire need of a good cleaning. The post, which the Redditor aimed at “bored teens,” featured a meme of two photos: one of a guy sitting in a landscape full of litter, and another of him standing triumphantly next to eight garbage bags and a shovel.
Friends took to the beaches, picking up piles of cans and plastic bottles. Volunteers gathered to clean up their local parks and rivers, while others tackled the trash alone.
Some even did their part in between other pre-planned activities: One family cleaned up trash on the side of the road during their trip. Another did so while taking break from snorkeling in Indonesia.