In a world where companies are spending $5.6 million for a 30-second Super Bowl commercial to increase brand awareness, one company is investing their resources in a much different kind of bottom line.
Led by NCF giver, Casey Crawford, Movement Mortgage donated $22 million this week to expand their affiliate charter school program — its largest nonprofit donation yet. The mortgage company’s radical commitment to giving back stems from their mission to be “a movement of change” in the communities where they operate.
Ultimately, Crawford hopes that other CEOs and leaders will catch the vision to become known for the service they do and see their businesses as an engine for community impact.
He explains why it’s important to him to invest in his community, “If we looked at any of these persistent problems in our businesses, we’d be investing in them to see them change. The bottom line is I don’t think we should have any less responsibility for the communities that we’re a part of than we do for the businesses we run.”
Photo: Movement Mortgage