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Back in the early 2000s, Bri Trypuc had a disastrous personal experience with philanthropy.
After finding out that decades of grants hadn’t gone to the purpose they were intended, Trypuc’s family was devastated. “We had to personally right the situation ourselves, and I made it my vendetta to do so,” says Ms. Trypuc, who today is an independent philanthropy consultant in Toronto. “At that time, there weren’t philanthropic advisors or anywhere to go for effective giving advice.”
She was working in private wealth management then, and after bringing up the subject with her peers she heard dozens of stories about philanthropy gone wrong. So she began focusing on the charity sector, helping create Charity Intelligence Canada, a Toronto-based registered charity that evaluates other charities, and eventually founding the Trypuc Philanthropic Office to offer independent and objective advice.
With 85,000 registered charities in Canada all asking for money, her goal was to give donors information that would result in good giving decisions.
“We started analyzing charities the way you would stocks – analyzing their audited financial statements and annual reports,” she says. “Our purpose was to help other people who needed objective giving advice, because everyone had their hand out and we didn’t know if giving was achieving good.”